The New Premier League TV Deal: Why you should buy shares in Manchester United
Upon discovering the TV rights are due for renewal, I began to wonder the implications this may have on Premier League clubs. My attention was drawn to Manchester United, as they’re publicly listed on the New York Stock Exchange. After investigating the new TV packages, as well as analysing Manchester United’s financial statements, I believe their $18.80 share value will rise significantly over the coming weeks. Firstly, the new TV rights package will introduce a Saturday 7:45pm slot. This is perfectly timed for American audiences, taking place at 3pm New York time and at noon in L.A. It is likely Manchester United will receive priority for this slot, as they’re the Premier League’s leading global brand. The club’s 2017 annual report credited the growth of the club in international markets as the key driver of its revenue increase in recent years, which will only be accelerated through the 7:45 slot. Increased exposure to the Transatlantic market will increase Manchester United’s